In the final episode of The Hotel Buy Podcast for 2025, host Sylvia Occhiuzzi is joined by Brian Leon of Choice Hotels Canada for a wide-ranging conversation on the state of the Canadian hospitality industry and where it’s headed next. Brian shares his journey into hospitality, key leadership lessons, and an inside look at Choice Hotels’ growth strategy across brands such as Comfort, Ascend, and Cambria. The discussion also explores current market performance, development challenges, financing pressures, and where hotel owners and investors can find opportunity today. The episode concludes with practical advice for first-time hotel buyers, insights on building strong franchise partnerships, and a look at the skills future hospitality leaders will need as the industry continues to evolve.
Brian shares practical guidance for both first-time and experienced hotel buyers navigating today’s market. He emphasizes the importance of aligning with the right brand partner, understanding total cost structures beyond the purchase price, and entering the business with a long-term mindset.
Key takeaways include:
Choose a brand that offers true operational and strategic support—not just a flag
Be realistic about financing, construction, and renovation costs in today’s environment
Focus on fundamentals: location, demand drivers, and asset quality
Build strong, transparent relationships with lenders and brand partners early
For first-time buyers, surround yourself with experienced advisors and operators
Brian reinforces that success in hospitality comes from preparation, partnership, and patience, especially in a shifting economic and development landscape.